product strategy

product strategy
марк. товарная стратегия (одно из направлений товарной политики фирмы, которое характеризуется определенной моделью поведения фирмы в области разработки, производства, продвижения, сбыта, усовершенствования и т. п. своих товаров и имеет целью достижение определенного объема продаж и прибыли фирмы; можно выделить следующие товарные стратегии: рационализация товарного ассортимента, товарная инновация, снятие товара с рынка и др.)

Англо-русский экономический словарь.

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Смотреть что такое "product strategy" в других словарях:

  • product strategy — / prɒdʌkt ˌstrætədʒi/ noun the various elements which a company has to take into account when developing a product, e.g. price, design and availability …   Marketing dictionary in english

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = ] PLM… …   Wikipedia

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • single-product strategy — A strategy that involves a company offering only one product or one product version with very few options. Few companies or organizations find themselves using this strategy because the risks are too high (if the single product fails) …   Big dictionary of business and management

  • market-product strategy — See product market strategy …   Big dictionary of business and management

  • product innovation charter — PIC A statement formalizing a company s new product strategy and giving management s rationale behind the search for innovation opportunities, the product, market, and technology upon which to focus, as well as the goals and objectives to be… …   Big dictionary of business and management

  • Product information management — or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can… …   Wikipedia

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Product churning — is the practice of selling more product than is beneficial to the consumer. An example is a stock broker who regularly buys and sells securities in a portfolio. It may or not be possible to gain, but the broker certainly receives commissions. It… …   Wikipedia

  • Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… …   Wikipedia

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